Hippy chic for Coleen as she helicopters into V Festival in wellies
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She's more WAG than rock chick but Mrs Wayne Rooney took in both V gigs at the weekend - although she arrived in true WAG style.
Coleen McLoughlin was helicoptered into Hylands Park, Chelmsford, for the event featuring Amy Winehouse and the Verve, wearing wellies and a multi-coloured smock.
The only item that gave her away was a Chanel handbag as she took advantage of the VIP treatment in the Louder Lounge.
Dressing down: The only give-away that Coleen had arrived at Chelmsford was her Chanel handbag
Made up: Coleen gets some false eyelashes at Hylands Park
Keeping busy: Coleen holds two drinks, a phone and a camera
And the WAG made sure she had some decent company by splashing out £10,000 to take a group of friends to the event.
After forking out £5,000 to get them all there from the first V gig at Weston Park, she paid for a £2,000-a-night Winnebago and plenty more on champagne and drinks.
The highlight for her would no doubt have been watching the Stereophonics who also appeared at the Rooneys' wedding in Italy.
Later in the evening Wayne Rooney's other half was in the Virgin Mobile Louder Lounge with a few friends, all of whom had been drinking free booze in the VIP bar all day.
A source said: "It was really late and Coleen walked by the burger van in the camping area of the VIP section. She was with a few friends who were all very drunk.
Lilly Allen and Leah Wood let their hair down in the Bacardi VIP tent
‘They came over to the van and decided to order burgers. When they arrived Coleen poured UHT milk all over her chips and burger, thinking it was mayonnaise. As soon as she realised, Coleen threw her food off the counter in one swoop. All the salad spilt on the ground, there were burger buns and chips everywhere.
‘Everyone expected her to apologise and try and clear it up, but she left it there without a second thought."
An employee of the burger van said: ‘Things became a bit raucous after she realised that she had ruined all her food. We didn't get too angry with her because you could tell she had just had too much to drink.’
Earlier in the day, she had requested eight half- hour massages from the Spa treatment desk.
But Coleen and her friends failed to show up, leaving organisers fuming.
Lily Allen enjoys a laugh with a mystery male companion at Hylands Park
Just for fun: Sarah Harding tries to avoid a spillage backstage
Wayne, who was playing for Manchester United in their first match of the season at Newcastle, would have been sad to miss out on the fun - he has the title of the band's third album, Just Enough Education To Perform, tattooed on one forearm.
There were 80,000 partygoers at the two sites, although few would have been able to see both like Coleen.
Lily Allen - dressed in trademark dress and trainers - was spotted wandering around Hylands Park with a cigarette and a mystery male friend.
Other celebs spotted enjoying the festival included actress Martine McCutcheon, pictured enthusiastically cheering on veteran prog-rock band Squeeze.
The V Festival kicked off the previous day with a raunchy performance from Girls Aloud while Amy Winehouse finally put in an appearance - although 15 minutes late. Still, she had had to cancel due to ill health the year before.
The troubled singer coughed and spluttered her way through the performance after keeping her band and singers waiting on stage.
Rock band Muse topped the bill at Hylands Park with a stunningly visual show and The Verve headlined Weston Park, but the entire line-up swapped venues overnight.
Muse's V appearance concludes a gruelling world tour, after which the Devon three-piece will return to the studio to begin the follow-up to 2006's Black Holes and Revelations album.
Touchy-feely: Girls Aloud's Sarah Harding gets physical at Hylands Park
Raunchy: Girls Aloud set pulses racing with their V appearance
Music lovers enjoyed rousing performances from a diverse line-up of rock, pop and urban acts at the event's two sites.
Celebrities rubbing shoulders with regular festival-goers included reality TV star-turned-presenter Kelly Osbourne.
She said she was planning to watch Girls Aloud at the Essex V site tomorrow despite Cheryl Cole from the group replacing her mother Sharon as a judge on the new X Factor series that started tonight.
Describing Cheryl as 'fantastic', Kelly told Virgin Radio: 'I actually only came to V so I could see Girls Aloud tomorrow.'
Sarah Harding watches Kings Of Leon perform
She added: 'Seriously, I'm the biggest Girls Aloud fan so that's the only reason why I'd ever watch it again - the X Factor - would be to watch Cheryl on it.'
Kelly also said she would never want to be an X Factor judge herself, singling out Simon Cowell as the reason.
'You don't have enough money in this world to pay me to work with Simon Cowell,' she said.
The collection of artists at the event ranged from electronic pioneers The Chemical Brothers to Pop Idol winner Will Young.
Forecast rain held off at the Chelmsford site throughout the day and the sun regularly poked through the clouds to add to the feel-good atmosphere.
Festival chicks: Kimberly Stewart and Coleen McLoughlin joined the revellers
Peeling off: Duffy appeared to be getting a little stuffy during her performance
Belting it out: Singer Estelle performs during the two-day event
British R'n'B singer Estelle entertained fans at Chelmsford today with songs from her Nationwide Mercury Prize-nominated album, Shine.
Announcing she was celebrating her record going gold, she got the crowd dancing with hits like No Substitute Love and American Boy.
On the 4Music stage Welsh soul singer Duffy got fans singing along to Warwick Avenue and Mercy from her debut album, Rockferry.
The V Festival, now in its 13th year, sold out in just 90 minutes when tickets went on sale in March.
Rocking out: Headliners Muse put in a rousing performance
Essex girls: festivalgoers arrive at the Chelmsford site yesterday
Crowds started to arrive on Friday in time to pitch their tents and prepare for a packed programme of entertainment that began today.
In March, it took just 90 minutes for all tickets to be snapped up by fans eager to see a host of rock, indie and dance acts including Prodigy, Chemical Brothers, Reverend and the Makers, Hot Chip, Duffy, Ian Brown and Kaiser Chiefs.
Roman around: A group of men get in the festival spirit by dressing as gladiators
And although some threatening clouds are gathering in the sky, so far the rain has managed to hold off.
Last year's washout summer saw fans traipsing through mud while encased in plastic ponchos.
But things have stayed dry so far. Let's hope it stays that way or all those Amy fans will be going back to macs...
Still smiling: So far fans have stayed dry and are hoping the rain will hold off